how we helped (almost) doubled Firetree Vineyard's following in 6 months

The Jimenez family came to us looking for help with their social media management and content creation as they expand their family winery's offerings and points of sale. They knew that as a family owned and operated business, building community was the forefront.

strategy

Our strategy was hyper-focused on creating community while elevating their brand through content, messaging, and social media.

+ Social media: we focused on their high wine scores, press features, and communities they were already members of.

+ Content creation: this is where high-end product photography became super important, along with incorporating video content into their strategy.

results

+ Increased impressions by 254% within the first 30 days

+ Increased daily reach by 70% within the first 30 days

+ Almost doubled their following by 39% in the first 6 months

metrics