how we increased M3 Roofing's daily reach by 41% organically

M3 Roofing wanted help with the management and growth of their social media channels. They were posting sporadically, but when they would post—they would get leads, interest, and engagement. We got extremely specific with content strategy, and became consistent with organic social media management and monthly content creation.

strategy

Our strategy here was to humanize and destigmatize an intimidating industry. Connecting in a genuine, educational, and human way with their audience is what ultimately led to rapid organic growth and increase in leads.

+ Social media: we leaned heavily on the company's founders as the faces of the account. They went on camera in the office and behind the scenes on projects to provide a human aspect to the company and industry. We paired that with educational content that resonated with homeowners, property managers, and developers alike - speaking in their lingo and addressing their pain points. We also sprinkled in some humor, and let us tell you—that worked wonders.

+ Content creation: we strategized, produced, and executed monthly content creation sessions to capture the content needed for the following month.

+ Email marketing: our approach here was two-fold—to educate their audience about a specific subject each time, and to show case studies. We also brought in more company culture, showing some behind-the-scenes and exclusive content to their email list only.

results

+ Increased social media daily reach by 41% and organic views by 174%

+ Gained 3,614 followers organically

+ Provided a continuous stream of leads through social media inquiries

metrics