your June trends and news recap

June sure did fly by, and the trends just kept popping up! Whether you're deep in content planning or just trying to stay afloat, you can relax now knowing we have you covered for what you need to know and what you need to look out for.

trend alert: 'if you ever think about me'

This trend is a heartfelt, reflective way to connect with your audience. It's all about sharing brand-related moments that might prompt someone to think of you, whether it's a unique quirk, a memorable experience, or a signature part of your brand.

how to use it:

Start by choosing a few specific, memorable details that reflect who you are or what your brand stands for. This could be a value, an inside joke, or a signature product. Pair those statements with the trending audio and overlay the text one at a time on your video or photo montage.

trend alert: 'propaganda I'm not falling for'

This trend is a fun way for brands to show their personality and connect with their audience. By calling out overhyped trends or industry clichés, companies can position themselves as self-aware and in touch with their audience's opinions.

how to use it:

To hop on this trend, create a carousel or Reel titled "Propaganda I'm Not Falling For" and highlight a few lighthearted takes on popular trends or assumptions in your industry. Aim for a playful tone- think cheeky, not critical. This format works best when it feels relatable.

TikTok update: content recommendations

TikTok is expanding its customization options for the main “For You” feed, allowing users to better tailor their content preferences. The new “Manage Topics” feature, now available to all users, lets you adjust your interests through topic sliders. You can find it under “Settings” > “Content Preferences,” where you can indicate how much you want to see content from various broad categories.

how to use it:

Simply move the sliders to indicate how much or how little of each topic you want to see, and your feed will adjust accordingly. You can revisit and update your preferences anytime to keep your content fresh and aligned with your current interests.

TikTok update: AI

TikTok has introduced new AI tools in its Symphony platform, including a text-to-video feature that creates TikTok-style videos from simple prompts. These updates aim to make it easier for brands to quickly produce on-brand, platform-specific content using AI within the app.

how to use it:

This is designed to streamline content creation. This tool helps businesses quickly produce on-brand, platform-specific videos without needing advanced editing skills. By typing in a brief description of the desired content, the AI creates a ready-to-post video that aligns with TikTok’s trends and style, making it easier for brands to stay relevant and consistent on the platform.

I wasn’t kidding when I said there was a lot to cover, but you’re officially caught up! And remember: staying on top of what’s new doesn’t mean hopping on everything, just the things that make sense for you. See you in July for the next recap!