Instagram’s new carousel analytics: what you should know

Instagram is testing a new feature that could make carousel posts even more insightful. Soon, you may be able to see how many likes each frame in your carousel received, not just the post as a whole. It’s not a perfect measurement, but it does open the door to understanding which parts of your content are grabbing people’s attention the most.

here's how it works:

If someone is viewing your carousel and likes the post while frame three is on their screen, that like will be attributed to that specific image. While we can’t say for sure they liked it because of that frame, over time, patterns might emerge. If one slide is consistently earning more likes than the others, it might be worth paying attention to.

things to note:

That said, it’s important to keep this in perspective. The first image in your carousel is likely to receive the most likes by default, simply because that’s what people see first. So don’t read too much into a front-loaded like count, but if an image in the middle or toward the end is outperforming, that could be a sign that something about it stood out.

It’s also worth remembering that carousels already tend to perform well on Instagram. Carousel posts often get more reach because they naturally encourage more engagement. Plus, if someone scrolls past your post without interacting, Instagram might show them the second slide later as another opportunity to engage. More chances for people to see and interact with your content are always a good thing.

all in all:

If you’re someone who already spends a lot of time planning and creating carousels, this update might give you a little more clarity on what’s working. And if you’re still figuring out how to make the most of your content, this kind of insight can be a helpful place to start.

Need a hand with your content strategy or how to interpret these new analytics? That’s what we’re here for. Let us know how we can help.

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